Growing your company means in essence increasing your sales. But that is easier said than done. It already starts with tracking down a prospect, then getting their contact info. Now you got to jump all the hurdles to deal with the gatekeepers and other sales pros. As so many clambering to get attention, no wonder the decision maker is not receptive.
Now you’ve gathered the necessary data, you still have to develop a workable method of getting our message across.
This is where Snovio can help you. Snovio is all about email outreach – and then some. It bridges the gap between you and your prospects. It helps you keep track of all the elements from finding a prospect to marketing campaigns and sales. In a nutshell, Snovio helps you and your business with relationship management and automation.
Pros and cons of Snovio
Snovio was launched in 2017 and is a CRM, email marketing, and integrated lead generation – all in one. It helps you
- find email addresses of your prospects
- reduce bounce rate thanks to its email verifier
- generate leads
- manage your contacts
- do outreach campaigns (even cold)
As you see, Snovio is made up of a bunch of tools, all to help you simplify your contact management and outreach.
Pros
- Free forever plan and you get access to its useful features
- Has a Chrome plugin that helps you find email addresses by searching by company name, domain name, or professional social media profile
- Large integration collection
Cons
- Even though the user interface is intuitive, it still requires some learning if you want to use it to its full capabilities
- Complicated pricing that is based on credits, making its costs not so easily calculated and budgeted
- Pricing may not be budget friendly
- You need to give your mobile number when you sign up
Who is Snovio for?
Businesses and individuals alike will find Snov.io useful as it can help with all the moving parts from prospecting to sales. Aside from marketing and sales, Snov.io could also be of use to HR and recruiting.
In short, it’s anyone, individuals and organisations, who need to build their contact base be it customers, suppliers, or staff.
Snovio gives you tools at hand so that you can find and verify email addresses. Then, you can reach out and start building a relationship with them.
Key features
As an outreach automation platform, Snovio comes with a range of features for lead generation, email verification, email sending, and email tracking.
Email discovery and validation
Just imagine you’d have to find the email by hand, what tasks would you go through? If you know the organisation, you probably have to find its domain. Then you’d work out the pattern of employee email. Rinse and repeat for each contact.
With Snovio, once you’ve installed the Chrome plugins, you can either find emails online or directly on LinkedIn.
If you opt for the more advanced features (you need to upgrade) you can search by company to find the decision maker. You can let Snovio compile a list of companies for your sales team. Or do you know the company but don’t know what domain it has? Snovio can help here too.
Finally, having an email address is only the start. How do you know it’s valid? You don’t want to send too many emails that bounce, it might ruin the reputation of your organisation’s domain. Snovio lets you check one or many emails at once so you only have valid emails in your list.
Email drip
Email drip campaigns are also known as autoresponders. Snovio comes with triggers, goals, and followups for you to build your campaigns. Of course, you can personalise elements in the emails.
Email tracking
Now you’ve sent the email, you also want to keep track of it. Did the recipient open it? Did they click on a link? You can keep an eye on things from within your Snovio account or install a plain and see it directly in your Gmail.
CRM
Snovio’s CRM is quite basic but it will connect your interactions with your audience and can connect it to your calendar. If you already use a CRM or need something more powerful check out its integrations.
Integrations
If you’re not starting from scratch, most likely, you and your business are already using a zoo of tools. Needless to say, you’ll want your new tool to work with your existing eco system. And Snovio doesn’t disappoint.
It has over 5’000 integrations for CRMs, teamwork, forms, customer support, and more. It also provides browser plugins – or as it calls them, extensions so that you can find, verify, and track emails right from where you are.
Snovio user interface
Snovio’s user interface is intuitive and uncluttered. After your first login, it’s best to go through its onboarding checklist.
It’s largely due to its large feature set, but you may need to spend a few hours reading up on things to get to grips with Snovio. It also takes time to view or read all the tutorials fefore you use a feature.
Support
It’s always a good sign if you find the chat icon in your account of a service. You can get help from Snovio’s support team and they usually respond within an hour. If you don’t like to wait, you can always access its knowledge base.
Pricing
Snovio bases its pricing on credits. These are issued according to your plan and are valid for 30 days. They renew every month. You may find that you need to purchase more credits that you then exchange to use for services making it difficult to calculate the price.
Is Snovio right for you?
Running email campaigns is only the tip of the iceberg. It takes a lot to get there and while running the campaigns, you also want to keep an eye on their performance.
Snovio can take a lot off your hands:
- It can help you find the email
- It can help you manage your contacts,
- It can help you nurture your contacts
Even if you only use it to find and verify email addresses, that’ll free up a lot of your time. And you can still you your favourite email marketing tool. If you haven’t found the email marketing yet, you can may get some ideas if you browse my reviews.
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Original post here: Snovio review
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