In the modern business landscape, funnels play a pivotal role. They serve as a strategic framework to guide a potential customer through the journey from initial awareness to final conversion. They are meticulously designed; a lot of thought and effort has gone into them as they are essential tools for any business to effectively attract, qualify and convert leads.
As mentioned above, designing and building funnels used to be a lot of work, but not anymore. Marbleflow helps you create interactive funnels, flows, pages and forms. But not the way you’d expect.
OK; a bit, in that Marbleflows is a no-code tool that helps. But what makes it special is that it uses AI to generate funnels for your specific business. These are specifically designed in your brand and style.
With Marbleflows you can string together a sequence of steps in the form of forms and flows to guide visitors to your website to take a specific action that you want them to take, be it
- Subscribe to your newsletter
- Give you feedback
- Leave their contact details
- Making a purchase
Pros and cons of Marbleflows
Because it’s a code-free tool, you design your forms and flows by dragging and dropping elements and adding logic and conditional steps. You then integrate your funnel into your existing ecosystem of existing tools and services.
Marbleflow itself is a subscription service that you access through your browser. This means that all updates are done for you.
The pros
- Free forever plan
- No credit card required to sign up
- It’s easy to create and set up a flow
- Ready-made funnel templates
- Lots of options to trigger your flow
Cons
- You may need technical skills to integrate with your existing tools
- Limited integrations
Who is Marbleflows for?
If you’re in the business of marketing and/or selling your products, sales funnels are valuable tools. In other words, anyone involved in sales, marketing or online engagement – or anyone who wants to optimise their sales process, improve conversion rates and build stronger relationships with their audience.
The interesting thing is that you don’t have to wait for your development team, because Marbleflows is a no code tool. Perhaps even more interesting is that it uses AI to design funnels that are optimised specifically for your business.
Marbleflows has even more uses outside of traditional marketing and sales. It can help you onboard new customers. You can also use it instead of Powerpoint to create a presentation, but as a flow. It’s also a great way to make in-app announcements. As you can see, the common denominator is engagement.
How easy is it to use Marbleflows?
It’s always nice to be able to sign up to a service without having your credit card handy. Personally, I think it shows that a service is confident in how good it is. Or perhaps I should put it another way: If a service asks for your credit card details, it leaves a bad taste in your mouth and gives the impression that the service knows it’s not that good.
After signing up, Marbleflow shows you how to use it with an onboarding flow. I recommend going through it to get a feel for what you can do.
The onboarding flow takes you through what you can do, from feedback to personality quiz. The cool thing is that Marbleflows has created a wide range of flow templates. You can also start a flow from scratch.
Customising a form is a breeze thanks to the well-designed and laid out editor. There’s no head scratching or hunting for options and controls. There is one small quibble: there’s no undo button.
If you don’t like any of the templates you see, you can also create your own with Marbleflows AI. You tell Marbleflows what kind of flow you want, what theme you want, and what action your audience should take, and Marbleflows will create it for you on the fly. You can then customise it to your heart’s content.
Once you’re happy with your form, you’re ready to share it. This may be where you hit a snag and need some technical knowledge if you don’t know what a widget or iframe is.
Marbleflows design and templates
Marbleflows offers a range of templates for building your funnels. The forms are also pre-built, modern and mobile ready.
How to manage your ecommerce store in Marbleflows?
Marbleflows offers a range of templates for building your funnels. The forms are also pre-built, modern and mobile ready.
How do I manage my ecommerce store in Marbleflows?
Marbleflows is a tool to create your funnels and get your audience to take a specific action. It’s not built as an ecommerce service. While you can use custom code and embed it into your forms, if you need a full-fledged ecommerce tool, you should consider one of the popular shopping carts like Bigcommerce or Woocommerce.
Marbleflows integrations
In the settings of each flow, you can choose to add Pabbly or Zapier (at the time of writing). Marbleflows will then send the flow’s data to one of them.
What marketing and SEO tools does Marbleflows have?
Building funnels is key in today’s business and Marbleflows helps you do just that. It’s part of your marketing and sales arsenal.
A/B testing
If you want to optimise your funnels, it’s a good idea to do an A/B test. You first decide which flow or page you want to test and then create 2 variations. Marbleflows will then track the performance of each. Based on the reporting you optimise.
Reporting
Reporting is key. That is why Marbleflows gives you insight into your flows. By tracking metrics such as drop-off points, bounce rates, views and other performance indicators, you can identify which parts of the funnel are effective and where improvements are needed.
Payment options
Marbleflows is designed and built for you to create funnels. Since it allows you to embed custom code, you can add a PayPal or Stripe buy now button if you really need to.
Marbleflows customer support
Any time you’re logged into your account, you’ll find the chat icon in the bottom right hand corner. You can either search the help centre or contact the support team. The team will usually respond within a few hours.
Marbleflows pricing
Marbleflows offers a generous free forever plan that allows you to create 1000 flows per month. However, if you need priority support, you will need to upgrade to a paid plan.
Is Marbleflows the right tool for you?
It’s almost a no-brainer to launch one funnel (or more) if you want to improve customer interactions and conversion rates. If you have basic technical skills or an IT department, Marbleflows can make your audience’s user journeys look great.
And you’re not just limited to conversion rates and other marketing-specific topics. You can use Marbleflow to help your audience better understand and use your products.
If you liked this review of Marbleflows and reading about funnels, feel free to share it.
Original post here: Marbleflows review
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