Digital marketing nowadays is fast paced. Customers are using different tools, apps, social media, channels and devices. Navigating the intricate landscape of customer interaction can become overwhelming. This is where marketing automation software can help you.
Imagine a tool that not only saves time but also enhances precision, consistency, and scalability in your marketing efforts. A tool that does the heavy lifting and frees you from repetitive and tedious tasks, freeing you do plan campaigns to reach more people.
As a marketing automation software, Mumara, offers features for email marketing, SMS marketing, and other digital marketing channels. Mumara is a subsidiary of Hostings House. It has a customer base of more than 20’000 organisations in over 100 countries.
Pros and cons of Mumara
Mumara is marketing automation service which allows you to send marketing and transactional emails. Hence you can expect its strong point to be email deliverability. Sending messages is one thing, but you want to be sure your message lands in the inbox of the recipient, rather than in the spam folder. If it does, then you got a service with high deliverability.
Mumara is an all-in-one email marketing software in that it comes with a comprehensive features set so that you can manage and organise your list in segments, grow your lists with forms and landing pages, automation and build your emails without coding.
You don’t need to install and worry about security because Mumara is a hosted solution. You only need a browser and internet connection and can work from anywhere.
Pros
- Free forever plan with full features for up to 1000 contacts
- Reasonably priced
- Easy to use
- 2 mail builder versions, one for drag and drop and another if you prefer HTML
- Landing page builder in 2 versions, one for drag and drop and another if you prefer HTML
- High level of control over your email and landing page designs
- Landing page builder doubles as a full website builder
Cons
- No glaring drawbacks, except that the registration form doesn’t show all the mandatory fields.
Who is Mumara for?
If you answer any of the following questions, then you should consider using Mumara:
- If you want to make the most of your efforts and automate repetitive tasks so you can focus on strategic activities
- If you want to communicate consistently across channels, maintain your brand identity and improve the customer experience
- If you want to send personalised and targeted messages to your audience
- If you want to guide your leads through your funnels and increase conversions
- Want to scale your marketing efforts
- If you want to make data-driven decisions and align your marketing strategies with customer behaviour
- If you want to communicate across channels, not just email
Mumara is versatile and suitable for different businesses. It works well for SMBs as well as enterprises across different sectors. It’s great for marketers, businesses and organisations that want advanced automation tools to streamline and optimise their marketing efforts. You can benefit from Mumara’s robust features for efficient communication, customer engagement and campaign management.
Mumara user interface
At first, the registration process is positive: you can start without giving your credit card details. But then Mumara somehow hasn’t made its registration form clear. Some fields are not marked as mandatory, but if you don’t fill them in, the registration process will simply abort.
Otherwise, you’ll be up and running in a couple of minutes, especially if you’re coming from another email marketing automation tool. The interface is well laid out. The left-hand menu lets you jump to your contacts, create campaigns, set up automation workflows and more. Everything is well labelled and Mumara doesn’t use any jargon that nobody knows or understands.
Campaigns
You’ll find everything you need under the Campaigns tab in the left-hand menu. You can create newsletters (called broadcasts), evergreens and drip campaigns. For Mumara, split tests are also a type of campaign.
If you want to create more personalised messages, you’ll use dynamic content tags. These are fields or placeholders that you use within the body of your email to create personalised details. Mumara will add the personalised information when your email is sent.
It’s very handy that you can use conditions when adding such a tag. This means you can set a criteria that has to be met and even add actions.
Spintags are unique to Mumara. They add variations to your campaign so that each contact in your list that you’re sending your email to sees a slightly different version.
Subscription Forms and Landing Pages
As an all-in-one marketing automation service, Mumara doesn’t forget to offer signup web forms and landing pages. You can create a web form and embed it into your website, or use landing pages when you’re creating a user journey, for example.
To create landing pages, you need to go to Creative Studio. You get a library of templates to start with. It’s easy to customise your landing page. Just like the Mail Builder, you can edit your landing page with a little drag and drop, or go all the way and edit the HTML code version.
You can create an entire website with Mumara’s intuitive landing page builder. Mumara has templates for an About, Privacy, Contact page and even for a blog and individual blog posts.
List Management, Segmentation and Personalisation
List management is a must if you want to send personalised messages to your audience. You can create contact lists and then segment each list. The segmentation can be based on the field values of the list itself or on statistics. You can then add filtering criteria such as location and subscription date. Your lists and segments are the basis for using Mumara’s automation.
Automation
You can create drip campaigns, a simple sequence of emails that each subscriber receives. You can also set custom triggers to have Mumara perform automated actions when an event or engagement occurs.
Mumara integrations
Mumara has 2 main integration options. You can use its Restful API and connect to any third party application you like. You can also go the other way with webhooks. Use them to send status notifications to your endpoints, such as when an event matches your criteria.
Mumara Reporting
It’s not just when you’re running split tests that you need to keep an eye on the statistics, you need to check the performance of all your campaigns. Otherwise, how do you know which ones are not engaging your audience or which ones are effective? Mumara displays your stats on the dashboard (dedicated tab) and you can drill down by clicking on the stats tab.
Getting support
When you’re logged in, click on the chat icon in the bottom right hand corner. This will open the Help Centre where you can report a bug, request a feature and get help via chat.
Pricing
If your list has up to 1000 contacts, you can use Mumara for free. You’ll get the full feature set, but you’ll see limits on your daily send and monthly quota. Mumara’s pricing is based on contacts, daily and monthly quota, how many action triggers, transactional emails and dedicated IPs you can have.
Is Mumara right for you?
Mumara is a complete marketing automation tool. It comes with everything you need for email marketing, so you can build funnels, capture email addresses, design and send campaigns, and automate. Its landing page builder goes above and beyond, allowing you to build and launch entire websites.
It has a generous free forever plan. It’s paid plans are in the ballpark of its competitors such as Mailchimp, but it’s easier to use and more rounded.
The only downside is the odd sign-up form, which doesn’t make it clear which fields are mandatory and aborts if you don’t fill in all the fields.
All in all, Mumara is ideal for marketers, businesses and organisations. It’s versatile and can be used by a wide range of businesses, from SMEs to companies in different industries.
Original post here: Mumara review
No comments:
Post a Comment