Email is indispensable: You use it to send invoices, subscription confirmations, password reset, purchase orders, and of course marketing messages. This is why you need your mail to arrive properly in the inboxes of your recipients.
You don’t want your domain to be blacklisted since you’re sending high volumes of mail. This also helps to prevent your mail from landing in the spam folder. Further, you’ll want to keep an eye on the performance of your email and see how your recipients behave. Reports and analytics give you hopefully actionable insights so that you can improve your communication with your audience.
Some email marketing providers also provide transactional email sending so that you can deliver high-quality, personalised, and engaging emails. And with Flowmailer, you don’t have to worry about your emails landing where they should. Flowmailer helps you get your emails as well as SMS to arrive properly, reducing the risk of being marked as spam or blacklisted.
Flowmailer was founded in 2014 by Casper Most and Richard van Looijen. In 2020, Flowmailer was acquired by the Spoiler Group. It’s headquartered in Rotterdam, The Netherlands. It boasts clients like Pathé, Currys, and Siemens.
Pros and cons of Flowmailer
Flowmailer handles everything that has to do with email. In their words, they process all your in- and outbound message streams through one comprehensive platform. This also includes SMS.
It’s a cloud-based email delivery solution for companies of all sizes that need to send transactional emails in high volumes but with ease.
Pros
- Cost-effective prices
- Flowmailer editor supports several languages
- Flowmailer grows with you
Cons
- You need to be technical or get Flowmailer’s support
- Pricy
- Account creation can be slow because Flowmailer manually verifies your signup
- Even if you unsubscribe from their emails, you still get Flowmailer’s communication
Who is Flowmailer for?
No matter which industry you’re operating in or the size of your company, if you need to send emails in high volumes, Flowmailer is a solid option. It was set up and designed to ensure that emails are delivered to the intended recipients and not flagged as spam.
This means it uses advanced email authentication protocols, such as SPF, DKIM, and DMARC. Now, if you read these protocols and start to roll your eyes, you’re on to its caveat: You need to be technical, have someone technical on your team, or get Flowmailer’s support.
Key features
For Flowmailer, reliability is front and centre. In everything it does, reliability is always there and so it doesn’t make compromises in the platform or infrastructure. Thus, the features it offers are also concentrating on reliability.
Email deliverability
For high deliverability rates, you need to ensure that your emails are authenticated and verified. This means you or your IT team have to configure SPF, DKIM, and DMARC records.
I know this now sounded technical and it really is. But imagine, if your business sends emails from more than one domain, you need to configure all this technical stuff several times. With Flowmailer’s Domain Wizard, setting up and managing your domains is less tedious.
Once everything is configured, you can use Flowmailer Email API to connect with your CRM, webshop, or any other tool in your business eco system. Using the API also allows you to use its Template Engine.
Template engine
With the Template Engine, you can create any kind of email in which you tell your customer, partner, or supply exactly what they need to know.
Needless to say that you can personalise the email. Flowmailer allows you to insert dynamic content based on customer behaviour, location, and preferences.
Cool is that you can reuse content from other source systems, which helps you save time. Besides personalising the content, you can restructure and add conditional elements. You can include order details and generate PDF attachments.
Email tracking
It’s always a good idea to keep an eye on how your emails are performing. This applies to both marketing and transactional emails. The reports will tell you if your recipients are reading your emails and in a more general sense if your strategy is working.
With Flowmailer’s detailed analytics and reporting tools, you can track the performance of your emails. You can see click-through rates and conversions. Since Apple changed its privacy rules for its email clients, open rates aren’t as informative anymore.
Nonetheless, you can trace your email’s journey. This lets you see if your strategy is achieving your goals. With Flowermailer’s reports, you get detailed information about each email you send, including the email client.
Flowmailer lets you resend messages, even archived ones if need be.
Automation
Instead of automation, Flowmailer calls its automation feature flow. You can “design” (create) a flow, that’s why you’ll find the flow feature under the tab design. You’ll also get reports on your flows – you’ll find the reports on flows under the tab reports.
A flow can have rules, conditions, and steps. Designing a flow is as easy as it can get. If you’ve subscribed to Flowmailer’s Pro account, you have access to flow types and it helps you save time. With flow types, you can create a standard set of designs for your flows.
Support
There’s a telephone number on the support page https://ift.tt/RdT6ySs but no business hours. You can open a ticket on the same page and Flowmailer promises to answer as quickly as humanly possible.
Pricing
Flowmailer shows prices for its Go (€ 89 per month) and Pro (€279 per month). If you need unlimited sources, domains, or team seats, you’ll need to subscribe to the Pro plan.
If you need custom features or a dedicated instance, you need to contact Flowmailer. To get a feel for how it is to work with Flowmailer, you can try it for free and your trial period ends after 30 days.
Is Flowmailer right for you?
If you know you need to send emails in bulk and the emails need to be personalised such as when you send invoices or order confirmations, Flowmailer is a good choice. Its features set gives you what you need to send personalised emails that properly arrive in the inbox of your recipients.
Having flow means you can automate tedious tasks, and its reporting tools give you insight into your emails, allowing you to improve your communication.
That being said, it’s on the pricier side and may not be a good choice for smaller businesses that need to keep stricter control on costs. If that’s what you’re worried about, you may find Mailersend or Sendgrid more up to the task.
Original post here: Flowmailer review
No comments:
Post a Comment