Monday, 12 September 2022

Pagewiz review – no-code landing page builder

In an era where website builders are launched it seems like every day, it is tough to figure out which one is the right tool for you and your business. There are all-purpose website builders that can be used for anything you can think of. Then there are those that focus on only building landing pages.

Landing page builders are an interesting tool for businesses that regularly run campaigns. They drive the traffic with help of ads, social media, and other means to a page with the specific goal of the campaign. The goal can be a product launch, a promotion, or an event.

This means, they regularly need a landing page. This also means it’d be great if the time to launch the page can be shortened. Moreover, you want the page to standout without spending too many resources. This is where a service such as Pagewiz comes in handy.

Pagewiz is a landing page builder that allows you to construct marketing pages for any occasion within minutes. It comes with industry-specific templates and with the obligatory drag-and-drop editor you can customise them without technical expertise. You only need a bit of dexterity to drag the elements to their position.

It also offers tools to drive better conversion such as split testing and integrations to other services such as your CRM or email marketing provider.

Launched back in 2011, Pagewiz is one of the first to specialise in landing pages. It’s used by household names such as 3M and Philips.

Pros and cons of Pagewiz

Pagewiz is a hosted landing page builder going with all the tools for you to design, publish and optimise converting landing pages.

Pros

  • Intuitive interface makes it easy to use
  • White label allows you to customise email notification templates

Cons

  • In general, the templates are not mobile-ready. You need to specifically choose a mobile template.
  • Integrations only with webhooks or Zapier
  • Visitor limitations

Who is Pagewiz for?

Anyone who regularly needs landing pages for their campaigns and funnels and who doesn’t want to wait for their design and IT department will find Pagewiz helpful. It works well for businesses of all sizes and marketers of all levels of experience.

In more detail, it’s useful if you’re an author, marketer, author, affiliate marketer, consultant, coach, blogger, and marketing agency. Many of its features have a white label option.

How easy is Pagewiz to use?

Pagewiz is designed from the ground up to be user-friendly. This starts with the signup process that doesn’t ask for your credit card details. Just as easy was the setup process.

Like so many in this space, after signup, you get to select your template. You can choose a prebuilt one or start from scratch. After naming your template, you start adding your own content to the template and customise it to match your marketing campaign specifics.

If you’re coming from another website builder, you’ll be able to customise your page within minutes

The editor is similar to other website builders. It has the drag-and-drop and WYSIWYG (What You See Is What You Get) feature so that building your page is similar to building slides in Powerpoint.

If you’re a designer, you’d be happy to see that you can place any of your elements exactly where you want – Pagewiz calss it pixel-perfect. This should make it easy to transfer your designs from Photoshop or other design software since you can just enter the X and Y pixel values.

If you’re a seasoned marketer, you’d be happy to know that you can add custom HTML, CSS, and Javascript. Embedding HTML is very useful, you can embed anything from Soundcloud audio files to Paypal buttons.

When you’ve finished with customising, you can publish your page. You see the page’s basic stats such as clickthroughs and number of visits on your dashboard.

You can toggle your campaigns on and off in the dashboard

All in all, Pagewiz is nice and easy to use but not at the expense of functionality. It thoughtfully has added an import function so that you can import a landing page from a file on your computer for example when you purchase a template from a market place like Themeforest, or if you designed your page on other programmes.

Pagewiz design and templates

You’ll find predesigned templates that you can filter by category, type, or mobile-only. There are industry-specific layouts, from business consultant to real estate and yoga studio.

The templates can be sorted by category or types

If you can’t find a suitable template, you can also by and important templates from Themeforest. Unfortunately, not all the templates are mobile-ready so that they look good on different screen sizes. You have to specifically tick the checkbox mobile only to use a mobile-ready template.

This is a shortcoming: You have to toggle on the checkbox mobile-only for mobile-ready templates

How to manage your ecommerce store in Pagewiz?

As a landing page builder, managing a store is out of scope for Pagewiz.

Pagewiz integrations

Pagewiz lets you integrate other services with its webhook. This means you need a bit of coding knowledge but you can hook up whatever service you want. If that’s not your cup of tea, you can also use the Zapier and you get a ton of integrations.

What marketing and SEO tools does Pagewiz have?

You can use paid and organic traffic for your marketing campaigns. No matter what you use, you need to add conversion pixels to monitor your pages. You can add the pixel by embedding it as custom HTML.

SEO

In general, Pagewiz has optimised its templates for conversion. You also have the option to update the meta tags of all your landing pages.

Blogging

As a landing page builder, Pagewiz is not optimised for dynamic content such as blogging (or an online store for that matter).

White label

You get to customise the email templates for notifications. This is very useful for when you’re building a funnel for your clients and you can send them a notification whenever they got a new lead on one of the landing pages you built for them.

Custom domains

The landing pages are hosted by Pagewiz. It generates a unique domain for each page you launch. You can always connect your own domain. All plans include the option to connect a custom domain.

Payment options

Even if running an online store is out of scope for Pagewiz, you can still add a Paypal button by embedding custom HTML.

Pagewiz security

As a hosted solution, Pagewiz takes care of all the technical stuff.

Pagewiz customer support

You can reach the customer support team via email and chat. Generally, the questions are answered within 24 hours. If you open a support ticket, you can expect the team to answer in 3 hours. When you’re putting together a landing page, you find hints and video tutorials that guide you through the more difficult points.

Pagewiz pricing

Landing page builders often come with a hefty price tag. But not so with Pagwiz. First of all, you can a generous 30 days free trial period (without credit card). The pricing itself is very reasonable for a specialised landing page builder.

The more landing pages you build, the higher your plan should be

Is Pagewiz the right tool for you?

If you need to build a list, launch a product, hold events and webinars, Pagewiz can help you. No matter what type of entrepreneur or marketer you are, it helps you build landing pages for all occasions quickly and without hair pulling.

Do you need help with your funnels? Feel free to contact me.



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